LiveSoil Launches During Climate Week with a Soil-First Approach to Water Conservation

Following more than 12 years of research and testing, LiveSoil helps soil retain moisture and make better use of limited water supplies

NEW YORK, Sept. 15, 2026 (GLOBE NEWSWIRE) -- More than 3 billion people live in agricultural areas facing high to very high water shortages or scarcity, according to UN-Water. As drought and climate change intensify pressure on communities worldwide, LiveSoil is launching its brand during Climate Week NYC with a practical premise: start with the soil to protect the roots.

LiveSoil’s microbe-rich soil amendment helps soil capture, retain and make better use of the water it receives. Customer usage has shown water reductions of up to 60%. Separately, Cornell University soil testing found strong available water capacity and gave a soil sample submitted by LiveSoil an Overall Soil Quality Score of 95, rated “Very High.”

“Farmers, growers and turf managers are under mounting pressure to do more with less water, which led us to explore whether healthier soil could help,” said Neil Curtis, chief development officer and co-founder of LiveSoil. “For us, it was a ‘light bulb’ moment. If soil can use water more effectively, that could have significant implications for communities around the world facing drought and water scarcity.”

It starts with the soil

Over time, compaction, erosion and repeated soil disturbance can reduce soil’s ability to hold water and support plant growth. That can increase irrigation needs and affect crop, plant and turf performance.

LiveSoil is a 100% natural, plant-based soil amendment infused with billions of living microbes. Free from synthetic ingredients, its microbe-rich formula works with existing soil to improve soil moisture retention, enhance nutrient bioavailability and support healthier root systems under water-limited conditions.

For LiveSoil, this is where regenerative agriculture begins: building healthier soil that supports plant growth while making better use of available natural resources.

How it is used depends on the application:

• Agriculture: Helps soil retain moisture and make nutrients available to plants.
• Golf and landscaping: Supports healthier soil and more efficient water use across larger areas.
• Home lawn and garden: Helps soil around lawns and plant roots retain moisture.
• Greenhouses and containers: Can be blended into the growing medium or horticultural substrate to support moisture retention and plant growth.
  
  

LiveSoil is already being used in real-world conditions. At Deepdale Golf Club, the product was applied in April 2025 to a tee box that had struggled with extreme dryness for four years despite irrigation improvements, reseeding and sod replacement.

“For the first time in four years, we did not need to reseed or replace sod,” said Tom Fedora, golf course superintendent at Deepdale Golf Club. “The turf is the greenest it has ever been, and the soil is now retaining moisture consistently. LiveSoil worked better than I expected.”

Putting soil into the global water conversation

Climate Week NYC marks the company’s formal national brand launch and an opportunity to introduce LiveSoil to broader audiences in regions confronting drought, water scarcity and strain on food production.

During Climate Week NYC, Curtis will participate in the “Beyond Preparedness: Building Resilient Societies for an Age of Interconnected Global Risks” roundtable at Science Summit 2026. The session will take place Tuesday, Sept. 22 at 3 p.m. at 345 Park Avenue South in Manhattan.

LiveSoil also supports Farm Up Jamaica, a nonprofit founded by Curtis to strengthen local food production and help farmers respond to drought and extreme weather. Through in-kind donations, LiveSoil supports the organization’s regenerative agriculture work, providing another real-world application of its soil-first approach in a region facing significant water challenges.

“For this to matter, it must work for the people managing the land,” Curtis said. “Farmers, superintendents and growers need solutions that elevate performance, safeguard natural resources and make financial sense. Better soil should deliver all three.”

For more information about LiveSoil or to purchase the product, visit www.livesoilusa.com.

Media Contact
Kim Markus
Inspire for LiveSoil
440-864-8270
kimm@aboutinspire.com

About LiveSoil
LiveSoil is a soil resilience company focused on improving soil water retention, enhancing nutrient availability and supporting plant growth. Its proprietary, microbe-rich soil amendment was developed over more than 12 years of research, testing and field evaluation. LiveSoil received an Overall Soil Quality Score of 95, rated “Very High,” from Cornell University’s Comprehensive Assessment of Soil Health. For more information, visit www.livesoilusa.com.

A video accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/1bd5aa7b-6868-457c-8a3a-f9033d8e138f